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Terminology used in direct marketing and analytics. Terminology used in direct marketing and analytics.
Understanding and Predicting Customer Behavior Understanding and Predicting Customer Behavior
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Increase Customer Spending

Decrease Customer Defection

Maximize Customer LTV





Deltalytics uncovers trends in the mountains of data your business accumulates.  It tells you when your business is growing or shrinking -- how quickly, to what degree and in what specific respects.  Moreover, it provides a reliable glimpse into the future to help turn your corporate goals into reality.  Deltalytics is truly the most innovative, uniquely powerful and affordable business intelligence technology available today.


Customer data is the lifeblood of your company.  The more you can glean from it, the more effectively you can compete and realize the full potential of your business.


  • The average American company loses half its customers within five years.1  
  • A business is twice as likely to successfully sell to a lost customer than brand new prospect.2 
  • A 2x buyer is typically five to ten times more likely to reorder than a 1x buyer. 
  • Acquiring new customers can cost five times more than retaining current ones.
  • A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry. 
  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
  • A 1% improvement in retention can increase customer equity 3-7%.3


And yet:

  • 75% of direct marketers lack a performance measuring system
  • 66% have no formal method to trace marketingís impact on acquisition & retention
  • Only 44.8% monitor defection and retention rates {42.2% donít, 12.8% donít know}
  • 36% have no formal system for evaluating leads and contacts 


CMO council survey, January 2006.


1The Loyalty Effect, by Frederick F. Reichheld, 1996

2Call Center Magazine, January, 2006, pg 41

3Return on Customer, Peppers and Rogers, 2005




August 6, 2007


You already have an operational system. 
This is a strategic one.


∆lytics is a methodology for analyzing, predicting and influencing future customer behavior.  More specifically, ∆lytics accurately predicts future business performance based upon measured changes in customer behavior over time.  But more than that, ∆lytics provides the tools and insight you need to improve future business performance. 


An array of key metrics will illuminate critical business trends long before they're reflected on the company's financials and management reports -- giving you a glimpse into the future in a consistent, dependable and actionable way.


Fundamentally, we analyze the changes in customer behavior over time to predict their future behavior.  But we don't stop at individual customers.  We instead aggregate and analyze segments (i.e. discreet groups of similar customers), which is where the real predictive power of ∆lytics lies.  In so doing, we provide a bird's eye view of the future of your business with precision and confidence.  


This essential business insight is priceless, yet available now at a cost that any small business can afford. 


In short, Deltalytics will tell you more about the inner-workings of your business than you ever dreamed possible.  This competitive intelligence will forever change the way you view and run your business.  Guaranteed.



Copyright © 2007-2010  Deltalytics, Inc.  All Rights Reserved.

DELTALYTICS and iSEE are trademarks of Deltalytics, Inc.  All other registered and unregistered trademarks herein are the sole property of their respective owners.


Deltalytics provides the competitive intelligence needed to answer your toughest and most important questions:

  1. Who are my best customers?  It isn't necessarily those with the highest lifetime sales/profit.  more...
  2. Where do my best customers come from?  The way you currently determine this is probably flawed. more...
  3. Which of our products generate the most value?  They often aren't the top-selling ones.  more...
  4. Which customers are in danger of attrition?  Preventing the loss of valuable customers is a mandate for all companies.  But you must identify them first; and that's not as simple as you may think.  more...
  5. Which customers are unprofitable and what should we do about them?  more...
  6. Overall, is my business on the rise or declining (and at what rate)?  more...
  7. What statistically significant behavioral segments do my customers fall into, and how can I use this information to increase their spending and lifetime value?  more...
  8. What is the projected value of my customer database right now?  In three years?  more...